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×Cookeville, Tennessee
All business majors must have completed the Basic Business Program. This introductory course provides a framework of entrepreneurial thinking and acting. Specifically, this course aims to help students become more customer-oriented and opportunity-driven in acting on innovative ideas, serve as change agent, and learn leveraging resources while mitigating and managing risks. It further provides a basic infrastructure in business, so students can accomplish the eventual transition of successfully managing, financing and marketing the business venture and products/services in increasingly competitive global market places/spaces.
Units: 3.0
Hours: Lec. 3.