EXPW 6740

Sport Marketing and Promotions

This course will share effective sports marketing methods for the sport practitioner to implement and market in the 21st century world of sport. This course content includes: marketing mix, understanding ethics as it relates to successful sport marketing, promotions and sponsorships, consumer behavior, understanding the role of technology and its effects on sport marketing, branding, market segmentation, data-based marketing, understanding the role of research in marketing, and developing a successful marketing plan.

Units: 3.0

Hours: Lec. 3.