MKT 3310

Services Marketing

This course will focus on service organizations, and services marketing issues to make students aware of the unique challenges involved in marketing and managing organizations in sections such as finance, health care, entertainment, hospitality, professional services, retailing, education and transportation. Some of the specific topics will include understanding service processes, learning how to manage service encounters, consumer behavior in service settings, complaint handling, pricing and positioning of services, and balancing demand and capacity. Enrollment in Junior- or Senior-level MKT courses requires Junior Standing. All Business majors must have completed the Basic Business Program.

Units: 3.0

Hours: Lec. 3.