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Tennessee Technological University Course Info
Cookeville, Tennessee
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 3430
Advertising
Techniques and methods of advertising, including an analysis of major media. Emphasis on case studies and special projects involving integrated advertising campaigns and trends. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
Units: 3.0
Hours: Lec. 3.
Prerequisites:
MKT 3400 - Principles of Marketing