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- mkt-4500 - retail-marketing-management
Tennessee Technological University Course Info
Cookeville, Tennessee
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 4500
Retail Marketing Management
Theory and practice of modern retail marketing. Included are merchandising, budgeting, store location and design, retail pricing decisions, product sourcing, and promotion strategies. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
Units: 3.0
Hours: Lec. 3.
Prerequisites:
MKT 3400 - Principles of Marketing