This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- Tennessee
- Tennessee Technological University
- Course info
- mkt-4550 - business-marketing-management
Tennessee Technological University Course Info
Cookeville, Tennessee
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 4550
Business Marketing Management
Study of business marketing management including industrial buying practices, governmental buying, business services, institutional marketing, modern purchasing practices, TQM decision making, and inventorying, particularly JIT. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
Units: 3.0
Hours: Lec. 3.
Prerequisites:
MKT 3400 - Principles of Marketing