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- are-113 - fundamentals-of-marketing-management
University of California-Davis Course Info
Davis, California•
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Course Info
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ARE 113
Fundamentals of Marketing Management
Nature of product marketing by the business firm. Customer-product relationships, pricing and demand; new product development and marketing strategy; promotion and advertising; product life cycles; the distribution system; manufacturing, wholesaling, retailing. Government regulation and restraints.
Units: 4.0
Hours: Lecture—4 hour(s).
Prerequisites:
ECN 001AV - Principles of Microeconomics
or
ECN 001A - Principles of Microeconomics