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- are-135 - agribusiness-marketing-plan-development
University of California-Davis Course Info
Davis, California•
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Course Info
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ARE 135
Agribusiness Marketing Plan Development
Fundamental components required to develop a marketing plan. Appreciation of the concept of marketing plans, appropriate research required, including the use of library, Internet, survey and interview instruments, government documents, market analysis, business proposition, action planning, financial evaluation and monitoring.
Units: 2.0
Hours: Lecture/Discussion—2 hour(s).