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- are-136 - managerial-marketing
University of California-Davis Course Info
Davis, California•
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Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
ARE 136
Managerial Marketing
Application of economic theory and econometrics to the study of marketing and consumer research. Emphasis on industry structure, history, regulatory aspects, integrated brand promotion, market segmentation, optimal product mix, message placement.
Units: 4.0
Hours: Lecture—3 hour(s); Discussion—1 hour(s).
Prerequisites:
STA 103 - Applied Statistics for Business & Economics
Min Grade: C-
Min Grade: C-
and
STA 013Y - Elementary Statistics
Min Grade: C-
Min Grade: C-
or
STA 013 - Elementary Statistics
Min Grade: C-
Min Grade: C-
and
ARE 100A - Intermediate Microeconomics: Theory of Production and Consumption
Min Grade: C-
Min Grade: C-
and
ARE 106 - Econometric Theory and Applications
and
ARE 100B - Intermediate Microeconomics: Imperfect Competition, Markets and Welfare Economics