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- cmn-112 - theories-of-persuasion
University of California-Davis Course Info
Davis, California•
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Course Info
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CMN 112
Theories of Persuasion
Theories and models of persuasion that account for the effects of source, channel and audience factors on message recipients. Examination of message strategies for altering attitudes and gaining compliance. Contexts of application include interpersonal relationships, advertising, politics, and health.
Units: 4.0
Hours: Lecture/Discussion—4 hour(s).