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- cmn-131 - strategic-communication-in-public-relations
University of California-Davis Course Info
Davis, California•
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Course Info
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CMN 131
Strategic Communication in Public Relations
Principles, evolution, and professional practice of public relations. Planning and execution of effective, ethical communication strategies and campaigns. Distribution of messages through traditional and new media, including social media. Cultivation of relationships between organizations and their publics. Crisis communication management.
Units: 4.0
Hours: Lecture/Discussion—4 hour(s).