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- cmn-132 - social-media-for-public-relations
University of California-Davis Course Info
Davis, California•
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Course Info
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CMN 132
Social Media for Public Relations
Uses of social media technologies in contemporary public relations practice. Social and behavioral theories of social media processes and effects. Strategies and tools for authoring content that builds relationships and creates conversations with key publics.
Units: 4.0
Hours: Lecture/Discussion—4 hour(s).