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- cmn-211 - survey-research-methods-in-communication
University of California-Davis Course Info
Davis, California•
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Course Info
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CMN 211
Survey Research Methods in Communication
Methods for designing personal interview, phone, mail, and web-based surveys in communication. Topics include: sampling strategies, sources of error and bias in survey designs, questionnaire construction, cognitive interviewing, interviewer behavior, and analysis of complex survey data using standard software packages.
Units: 4.0
Hours: Seminar—4 hour(s).