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- cmn-270 - diffusion-of-innovations
University of California-Davis Course Info
Davis, California•
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Course Info
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CMN 270
Diffusion of Innovations
Communication processes by which information and innovations spread through social systems. Models of diffusion, including spatial, network, time dependent, semantic and cognitive frameworks. Impact of communication technologies on diffusion. Practical application of diffusion models in a variety of contexts.
Units: 4.0
Hours: Seminar—3 hour(s); Term Paper.