LAW 295B

University Brands

Universities gain from developing brands, to draw donors and students and lend prestige to a range of activities – merchandise, publishing, technology transfer, continuing education, hospitals, distance learning, etc. Whether private, public, elitist, or inclusive, the university can no longer avoid to brand itself. Discusses the role of trademarks in the university and changes affecting it.

Units: 3.0

Hours: Lecture.