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University of California-Davis Course Info
Davis, California•
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Course Info
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MGB 234
Pricing
Combines lectures, cases and homework to teach students tools and skills necessary to analyze pricing situations, make pricing decisions, and implement them, in a systematic manner.
Units: 3.0
Hours: Lecture/Discussion—3 hour(s).
Prerequisites:
MGP 204 - Marketing Management
or
MGT 204 - Marketing Management
or
MGB 204 - Marketing Management
and
MGT 203B - Forecasting and Managerial Research Methods
or
MGP 203B - Forecasting and Managerial Research Methods
or
MGB 203B - Forecasting and Managerial Research Methods
and
MGP 202A - Markets and the Firm
or
MGT 202A - Markets and the Firm
or
MGB 202A - Markets and the Firm