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- mgb-241 - new-product-development
University of California-Davis Course Info
Davis, California•
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Course Info
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MGB 241
New Product Development
State-of-the-art concepts and methods to enhance the effectiveness of new product development activities. Focuses on the understanding of managerial issues and acquiring the ability to solve problems.
Units: 3.0
Hours: Lecture/Discussion—3 hour(s).
Prerequisites:
MGP 204 - Marketing Management
or
MGT 204 - Marketing Management
or
MGB 204 - Marketing Management