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- mgb-243 - customer-relationship-management
University of California-Davis Course Info
Davis, California•
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Course Info
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MGB 243
Customer Relationship Management
Customer Relationship Management (CRM) is a management approach under which marketing activities are organized and measured around customers (rather than around brands.) This approach is appealing because customers, not brands, are those who make buying decisions.
Units: 3.0
Hours: Lecture/Discussion—3 hour(s).
Prerequisites:
MGP 204 - Marketing Management
or
MGT 204 - Marketing Management
or
MGB 204 - Marketing Management