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University of California-Davis Course Info

Davis, California

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MGB 244

New and Small Business Ventures

Student teams develop complete business plans for their own start-up ventures. Process includes: elevator pitch, business strategy, comprehensive bottoms-up financial projections, capital requirements, product differentiation, competitive, alliance, and go-to-market strategy development, investor presentation, and comprehensive written business plan.

Units: 3.0

Hours: Lecture—3 hour(s).

Prerequisites:
MGT 204 - Marketing Management
or
MGP 204 - Marketing Management
or
MGB 204 - Marketing Management