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- mgb-247 - customer-service-as-a-marketing-tool
University of California-Davis Course Info
Davis, California•
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Course Info
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MGB 247
Customer Service as a Marketing Tool
Understanding the distinct features of services, how to create value through service, methods of building strong relationships with customers, methods of measuring and building customer satisfaction, and measuring the financial impact of service improvement.
Units: 3.0
Hours: Lecture—3 hour(s).