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- mgb-249 - marketing-research
University of California-Davis Course Info
Davis, California•
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Course Info
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MGB 249
Marketing Research
Course addresses the managerial issues and problems of systematically gathering and analyzing information for making private and public marketing decisions. Covers the cost and value of information, research design, information collection, measuring instruments, data analysis, and marketing research applications.
Units: 3.0
Hours: Lecture—3 hour(s)
Prerequisites:
MGP 204 - Marketing Management
or
MGT 204 - Marketing Management
or
MGB 204 - Marketing Management
and
MGP 203A - Data Analysis for Managers
or
MGT 203A - Data Analysis for Managers
or
MGB 203A - Data Analysis for Managers
and
MGP 202A - Markets and the Firm
or
MGT 202A - Markets and the Firm
or
MGB 202A - Markets and the Firm