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- mgb-287 - business-database-and-database-marketing
University of California-Davis Course Info
Davis, California•
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Course Info
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MGB 287
Business Database and Database Marketing
Practical introduction to fundamental principles of database management systems and database marketing. Database design. SQL queries. Concepts of database marketing, data warehouse, data visualization and big data analytics.
Units: 3.0
Hours: Lecture—3 hour(s).