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- mgb-412 - international-marketing
University of California-Davis Course Info
Davis, California•
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Course Info
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MGB 412
International Marketing
Basic concepts of international marketing. Understanding and managing heterogeneous, dynamic, and interdependent environments across countries. How to develop and implement an international marketing strategy: where and how to compete, how to adapt your marketing mix.
Units: 1.0
Hours: Lecture/Discussion—1 hour(s).