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- mgb-414 - multi-channel-marketing
University of California-Davis Course Info
Davis, California•
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Course Info
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MGB 414
Multi-Channel Marketing
Multi-channel marketing strategies empower managers to create value for different customer segments. Covers the necessary concepts to evaluate and select go-to-market strategies in order to capitalize on the ubiquity of modern customers.
Units: 1.0
Hours: Lecture/Discussion—1 hour(s).