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- mgb-425 - digital-marketing-techniques
University of California-Davis Course Info
Davis, California•
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Course Info
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MGB 425
Digital Marketing Techniques
The course provides students with an introduction to digital marketing. The course introduces MBA students to the fundamental aspects and tools of online marketing communication, i.e., how organizations use digital channels to effectively communicate their value propositions to the target customers.
Units: 1.0
Hours: Lecture—1 hour(s)