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- mgb-443 - practicum-for-customer-relationship-management
University of California-Davis Course Info
Davis, California•
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Course Info
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MGB 443
Practicum for Customer Relationship Management
Hands-on training in applying Customer Relationship Management concepts and metrics to secondary data. Enhances ability to interpret results and decide the right type of marketing actions by requiring an executive report at the end of the quarter.
Units: 1.0
Hours: Project (Term Project)—1 hour(s).
Prerequisites:
MGB 243 - Customer Relationship Management