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- mgp-204 - marketing-management
University of California-Davis Course Info
Davis, California•
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Course Info
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MGP 204
Marketing Management
Analysis of market opportunities, elements of market research, development of marketing strategies, market planning and implementations, and control systems. Consumer and industrial markets, market segmentation, pricing strategies, distribution channels, promotion, and sales.
Units: 3.0
Hours: Lecture—3 hour(s).