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University of California-Davis Course Info

Davis, California

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Course Info

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MGP 234

Pricing

Combines lectures, cases and homework to teach students tools and skills necessary to analyze pricing situations, make pricing decisions, and implement them, in a systematic manner.

Units: 3.0

Hours: Lecture/Discussion—3 hour(s).

Prerequisites:
MGT 204 - Marketing Management
or
MGB 204 - Marketing Management
or
MGP 204 - Marketing Management
and
MGT 203B - Forecasting and Managerial Research Methods
or
MGP 203B - Forecasting and Managerial Research Methods
or
MGB 203B - Forecasting and Managerial Research Methods
and
MGT 202A - Markets and the Firm
or
MGP 202A - Markets and the Firm
or
MGB 202A - Markets and the Firm