This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- California
- University of California-Davis
- Course info
- mgp-239 - digital-marketing
University of California-Davis Course Info
Davis, California•
10 reviews
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MGP 239
Digital Marketing
Course equips students for a career in digital marketing and social media. Topics include online advertising, search engine optimization, interactive mktg, online privacy issues, e-commerce, social influence, social network theory, measurement of social influence, integrating social and traditional media.
Units: 3.0
Hours: Lecture/Discussion—3 hour(s).
Prerequisites:
MGT 204 - Marketing Management
or
MGB 204 - Marketing Management
or
MGP 204 - Marketing Management