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- mgp-242 - marketing-communications
University of California-Davis Course Info
Davis, California•
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Course Info
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MGP 242
Marketing Communications
Issues in designing a marketing communications strategy. Topics include mass and direct communications, institutional aspects of advertising, consumer behaviour, evaluating ad effectiveness, determining ad budget, creative strategy, and use and abuse of promotions.
Units: 3.0
Hours: Lecture—3 hour(s).