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- mgp-244 - new-and-small-business-ventures
University of California-Davis Course Info
Davis, California•
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Course Info
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MGP 244
New and Small Business Ventures
Student teams develop complete business plans for their own start-up ventures. Process includes: elevator pitch, business strategy, comprehensive bottoms-up financial projections, capital requirements, product differentiation, competitive, alliance, and go-to-market strategy development, investor presentation, and comprehensive written business plan.
Units: 3.0
Hours: Lecture—3 hour(s).
Prerequisites:
MGT 204 - Marketing Management
or
MGP 204 - Marketing Management
or
MGB 204 - Marketing Management