This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- California
- University of California-Davis
- Course info
- mgp-248 - marketing-strategies
University of California-Davis Course Info
Davis, California•
10 reviews
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MGP 248
Marketing Strategies
Examines process by which organizations develop strategic marketing plans. Includes definition of activities and products, marketing audits, appraising market opportunities, design of new activities and products, and organizing marketing planning function. Applications to problems in private and public sector marketing.
Units: 3.0
Hours: Lecture—3 hour(s).
Prerequisites:
MGT 204 - Marketing Management
or
MGP 204 - Marketing Management
or
MGB 204 - Marketing Management
and
MGT 202A - Markets and the Firm
or
MGP 202A - Markets and the Firm
or
MGB 202A - Markets and the Firm