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- mgp-249 - marketing-research
University of California-Davis Course Info
Davis, California•
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Course Info
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MGP 249
Marketing Research
Course addresses the managerial issues and problems of systematically gathering and analyzing information for making private and public marketing decisions. Covers the cost and value of information, research design, information collection, measuring instruments, data analysis, and marketing research applications.
Units: 3.0
Hours: Lecture—3 hour(s).
Prerequisites:
MGT 204 - Marketing Management
or
MGP 204 - Marketing Management
or
MGB 204 - Marketing Management
and
MGT 203A - Data Analysis for Managers
or
MGB 203A - Data Analysis for Managers
or
MGP 203A - Data Analysis for Managers
and
MGT 202A - Markets and the Firm
or
MGP 202A - Markets and the Firm
or
MGB 202A - Markets and the Firm