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University of California-Davis Course Info

Davis, California

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Course Info

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MGP 443

Practicum for Customer Relationship Management

Hands-on training in applying Customer Relationship Management concepts and metrics to secondary data. Enhances ability to interpret results and decide the right type of marketing actions by requiring an executive report at the end of the quarter.

Units: 1.0

Hours: Project (Term Project)—1 hour(s).

Prerequisites:
MGP 243 - Customer Relationship Management