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- mgt-239 - digital-marketing
University of California-Davis Course Info
Davis, California•
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Course Info
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MGT 239
Digital Marketing
Course equips students for a career in digital marketing and social media. Topics include online advertising, search engine optimization, interactive Mktg, online privacy issues, e-commerce, social influence, social network theory, measurement of social influence and integrating social and traditional media.
Units: 3.0
Hours: Lecture/Discussion—3 hour(s).
Prerequisites:
MGP 204 - Marketing Management
or
MGB 204 - Marketing Management
or
MGT 204 - Marketing Management