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University of California-Davis Course Info

Davis, California

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MGT 241

New Product Development

State-of-the-art concepts and methods to enhance the effectiveness of new product development activities. Focuses on the understanding of managerial issues and acquiring the ability to solve problems.

Units: 3.0

Hours: Lecture/Discussion—3 hour(s).

Prerequisites:
MGP 204 - Marketing Management
or
MGB 204 - Marketing Management
or
MGT 204 - Marketing Management