This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- California
- University of California-Davis
- Course info
- mgt-242 - marketing-communications
University of California-Davis Course Info
Davis, California•
10 reviews
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MGT 242
Marketing Communications
Issues in designing a marketing communications strategy. Topics include mass and direct communications, institutional aspects of advertising, consumer behaviour, evaluating ad effectiveness, determining ad budget, creative strategy, and use and abuse of promotions.
Units: 3.0
Hours: Lecture—3 hour(s).