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University of California-Davis Course Info

Davis, California

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MGT 247

Customer Service as a Marketing Tool

Understanding the distinct features of services, how to create value through service, methods of building strong relationships with customers, methods of measuring and building customer satisfaction, and measuring the financial impact of service improvement.

Units: 3.0

Hours: Lecture—3 hour(s).