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- mgt-248 - marketing-strategies
University of California-Davis Course Info
Davis, California•
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Course Info
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MGT 248
Marketing Strategies
Examines process by which organizations develop strategic marketing plans. Includes definition of activities and products, marketing audits, appraising market opportunities, design of new activities and products, and organizing marketing planning function. Applications to problems in private and public sector marketing.
Units: 3.0
Hours: Lecture—3 hour(s).
Prerequisites:
MGT 204 - Marketing Management
or
MGB 204 - Marketing Management
or
MGP 204 - Marketing Management
and
MGP 202A - Markets and the Firm
or
MGB 202A - Markets and the Firm
or
MGT 202A - Markets and the Firm