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- txc-173 - principles-of-fashion-marketing
University of California-Davis Course Info
Davis, California•
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Course Info
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TXC 173
Principles of Fashion Marketing
Study of basic elements of fashion marketing including philosophy and objectives, organization, merchandising, pricing, promotion and personnel.
Units: 3.0
Hours: Lecture—3 hour(s).
Prerequisites:
ARE 136 - Managerial Marketing
or
ARE 113 - Fundamentals of Marketing Management
and
ECN 001AV - Principles of Microeconomics
or
ECN 001A - Principles of Microeconomics
and
TXC 008 - The Textiles and Apparel Industries