AMBA 6241

Marketing Strategy

This course focuses on applying the fundamentals of marketing theory in real-world settings. Guest-speakers, company site visits, and developing a marketing plan are used to emphasize marketing principles. The distinction between small-business-oriented lean marketing and large-scale marketing effort of corporations will be drawn out thru the course experience. Restriction: Restricted to graduate majors within the Business School with the AMBA major code.

Units: 1.5

Hours: 1.5 to 1.5