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- comm-4665 - principles-of-advertising
University of Colorado Denver/Anschutz Medical Campus Course Info
Denver, Colorado•
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Course Info
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COMM 4665
Principles of Advertising
Provides a fundamental understanding and appreciation of advertising in todays global society, including consumer motivation, buying behavior, research, creative development and media planning. Cross-listed with COMM 5665. Term offered: fall, spring, summer.
Units: 3.0
Hours: 3 to 3