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- comm-5665 - principles-of-advertising
University of Colorado Denver/Anschutz Medical Campus Course Info
Denver, Colorado•
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Course Info
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COMM 5665
Principles of Advertising
Provides a fundamental understanding and appreciation of advertising in todays global society, including consumer motivation, buying behavior, research, creative development and media planning. Restriction: Restricted to Graduate and Graduate Non-Degree majors. Undergraduates with senior standing may enroll with permission of instructor. Cross-listed with COMM 4665.
Units: 3.0
Hours: 3 to 3