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- intb-4200 - international-marketing
University of Colorado Denver/Anschutz Medical Campus Course Info
Denver, Colorado•
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Course Info
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INTB 4200
International Marketing
Studies managerial marketing policies and practices of firms marketing their products in foreign countries. Analytical survey of institutions, functions, policies, and practices in international marketing. Relates marketing activities to market structure and environment. Cross-listed with MKTG 4200
Units: 3.0
Hours: 3 to 3
Prerequisites:
MKTG 3000 - Principles of Marketing