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- intb-6082 - marketing-in-emerging-markets
University of Colorado Denver/Anschutz Medical Campus Course Info
Denver, Colorado•
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Course Info
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INTB 6082
Marketing in Emerging Markets
Explores problems, practices, and strategies involved in marketing goods and services in emerging markets. Emphasizes analysis of uncontrollable environmental forces, including cultures, governments, legal systems, and economic conditions, as they affect the marketing plan. (This course qualifies as an international elective for the MS in International Business program.) Note: Students cannot receive credit for both MKTG 6080 and INTB 6082. Cross-listed with MKTG 6080.
Units: 3.0
Hours: 3 to 3
Prerequisites:
BUSN 6560 - Marketing Dynamics in the 21st Century