MKTG 3000

Principles of Marketing

Focuses on the basic marketing concepts of Buyer Behavior, Marketing Research, Marketing Planning and Implementation and the marketing process of product, price, distribution and promotion. This is a business core course therefore a grade of a C or better must be earned to satisfy graduation requirements. Restriction: Restricted to undergraduate students at a junior standing or higher.

Units: 3.0

Hours: 3 to 3