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- mktg-3100 - marketing-research
University of Colorado Denver/Anschutz Medical Campus Course Info
Denver, Colorado•
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Course Info
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MKTG 3100
Marketing Research
Provides practical experience in research methodologies, planning an investigation, designing a questionnaire, selecting a sample, interpreting results and making a report. Techniques focus on attitude surveys, behavioral experiments, and qualitative research. Restriction: Restricted to undergraduate Business majors at a junior standing or higher.
Units: 3.0
Hours: 3 to 3
Prerequisites:
MKTG 3000 - Principles of Marketing
and
BANA 2010 - Business Statistics