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University of Colorado Denver/Anschutz Medical Campus Course Info
Denver, Colorado•
10 reviews
Course Info
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MKTG 4000
Advertising
Analyzes principles and practices in advertising from a managerial viewpoint. Considers the reasons to advertise, product and market analysis as the planning phase of the advertising program, media selection, creation and production of advertisements, copy testing, and development of advertising budgets. Restriction: Restricted to undergraduate Business majors with junior standing or higher.
Units: 3.0
Hours: 3 to 3
Prerequisites:
MKTG 3000 - Principles of Marketing