MKTG 4220

Asian Business Development and Marketing

This course investigates methods of Business Development and Marketing in the Asian Business Environment. It seeks to examine and explain methods of determining market potential and techniques tapping this market potential in this dynamic and rapidly growing business environment the course uses a combination of experienced guest speakers, Asian business cases and projects to develop the marketing skills in students to successfully compete in Asia. Restriction: Restricted to undergraduate Business majors with junior standing or higher.

Units: 3.0

Hours: 3 to 3