MKTG 4250

Sports Marketing

This course is designed to understand and evaluate the role and functions of marketing in sports organizations. The course seeks to evaluate the marketing function in sports as well as understand the behavior of fans as consumers, celebrity product endorsements, sponsorship of sporting events for all sport providers, sports intermediaries and channels and advertising and promotion in the sports world. The course is taught using lectures, guest speakers, cases and examinations. Restriction: Restricted to undergraduate Business majors at a junior standing or higher.

Units: 3.0

Hours: 3 to 3